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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About - Emily West writes about promotional culture, platforms, and digital media. She is the author of Buy Now: How Amazon Branded Convenience and Normalized Monopoly (The MIT Press, 2022) and co-editor of The Routledge Companion to Advertising and Promotional Culture (Routledge, 2013). She is an Associate Professor of Communication at the University of Massachusetts Amherst.</image:title>
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